Exchange & Replacement Policy

Last updated: August 3, 2026

This Exchange & Replacement Policy applies to purchases made from African Pride Shop, operated by KONICUS LLC. It explains how we handle incorrect products, missing items, defects, shipping damage, sizing mistakes, personalization errors, lost orders, and other replacement requests.

This policy should be read together with our Return & Refund Policy and Shipping & Delivery Policy.

1. Wrong Item, Design, Color, or Size Sent by Us

If African Pride Shop sends a product that does not match the item, design, color, or size shown in your order confirmation, contact us within 30 days of delivery.

Include:

• Your order number;
• A photograph showing the full product;
• A close-up photograph showing the incorrect item, design, color, or size; and
• A photograph of the product label or shipping label where helpful.

After verification, African Pride Shop will provide one primary resolution:

• A free replacement; or
• A full refund.

A physical return is usually not required. If we require the incorrect product to be returned, African Pride Shop will cover the authorized return-shipping cost.

If the claim concerns incorrect garment measurements, provide photographs showing the garment laid flat, with the chest width and garment length displayed next to a measuring tape or ruler.

2. Missing Items

If an order contains multiple products and one or more products are missing, first check whether the order was divided into separate shipments.

Products made by different production partners may be shipped separately and may have different tracking numbers or delivery dates.

If all listed shipments have been delivered and an item is still missing, contact contact@africanpride.co within 30 days of delivery and provide:

• Your order number;
• The name or description of the missing item;
• A photograph of all products received; and
• A photograph of the outer package and shipping label, where available.

After verification, the available primary resolution will be a free replacement of the missing item or a refund for the missing item.

3. Defective, Damaged, or Poor Print Quality

A product may qualify for a replacement or refund if it arrives with a verified manufacturing, printing, or material defect, including:

• Torn or broken components;
• Visible manufacturing damage;
• Significantly blurry or distorted printing;
• Print that is materially faded, peeling, cracked, or incomplete upon arrival;
• Incorrect print orientation;
• A materially misplaced design outside normal production tolerance;
• A product that is materially different from its description; or
• Another defect that materially affects normal use.

Submit the claim within 30 days of delivery and provide:

• A photograph showing the full product; and
• A close-up photograph clearly showing the affected area.

A shipping-label photograph is not required for a print-quality or manufacturing-defect claim.

A verified major defect qualifies for one primary resolution: a free replacement or full refund.

For a verified minor defect that does not prevent normal use, African Pride Shop may provide a partial refund or store credit.

4. Color Differences and Print Placement Tolerances

Many African Pride Shop products are produced through print-on-demand processes. Minor differences between a digital mockup and the finished product may occur.

The following are generally not considered defects:

• Minor color variation: Colors may appear different because of screen calibration, lighting, fabric, product material, ink, or printing method.
• Minor print-placement variation: A placement difference of up to approximately 1–2 inches from the digital mockup may fall within normal print-on-demand production tolerance.

A significant color error, incorrect design, incorrect print orientation, materially misplaced design, or visible production defect remains eligible for review.

Customers should consider normal screen and production variation when comparing a physical product with an online image.

5. Damage During Shipping

If a product or package arrives damaged during shipping, contact us within 30 days of delivery.

Provide:

• A photograph showing the full product;
• A close-up photograph showing the damage;
• A photograph of the outer packaging; and
• A photograph of the shipping label, where available.

Keep the damaged packaging and product until the claim has been reviewed, because the carrier or fulfillment partner may request additional evidence.

After verification, African Pride Shop will provide one primary resolution:

• A free replacement; or
• A full refund.

A physical return is usually not required. If a return is required, African Pride Shop will cover the authorized return-shipping cost.

6. Personalized Products

Error Made by African Pride Shop

If African Pride Shop prints personalization differently from the information shown in the confirmed order, contact us within 30 days of delivery.

After verification, the available primary resolution will be a free replacement or full refund.

Error Made by the Customer

If a product was made according to the personalization information submitted by the customer, but the customer entered incorrect wording, spelling, names, dates, numbers, images, or other details, the product does not qualify for a free replacement or refund.

For a customer-submitted personalization error, African Pride Shop may provide a 50% discount code toward a corrected replacement order.

A physical return is not required for a customer personalization error.

7. Customer-Selected Wrong Size

Customers are responsible for reviewing the applicable size chart before placing an order.

If the customer selected the wrong size at checkout, African Pride Shop may provide a one-time replacement for a $15 USD charge.

The original product does not need to be returned.

If African Pride Shop sends a size different from the size shown in the order confirmation, the replacement is free or the customer may receive a full refund after verification.

8. Change of Mind and Order Cancellation

A cancellation or change-of-mind request submitted within 24 hours of ordering qualifies for a full refund, even if production has started.

Requests to change the size, color, or design must also be submitted within 24 hours of ordering.

Send the request promptly to contact@africanpride.co and include the order number and requested action.

After 24 hours, correctly made products do not qualify for a free change-of-mind refund or exchange.

For an eligible post-24-hour change-of-mind request, African Pride Shop may provide one primary resolution:

• Store credit; or
• A 50% discount code toward another order.

A physical return is not normally required for these resolutions.

9. Lost Orders

A lost or never-delivered order must be reported within 30 days after the latest estimated delivery date.

When an order appears lost, African Pride Shop may ask the customer to confirm the delivery address and provide information needed for a carrier investigation.

If the carrier confirms that the package was lost before delivery, African Pride Shop will provide one primary resolution:

• A free replacement; or
• A full refund.

Claims submitted after the reporting period may be declined if tracking records or carrier investigation options are no longer available.

10. Delivered but Not Received

A tracking status of “Delivered” does not automatically qualify an order for a replacement or refund.

Before contacting us, please check:

• Other members of the household;
• Neighbors or nearby delivery locations;
• Building reception, mailroom, or property management;
• Safe locations around the delivery address;
• The local post office or final-mile carrier; and
• Any delivery photograph or delivery note supplied by the carrier.

If the package still cannot be located, contact contact@africanpride.co promptly.

We may open an investigation with the carrier. A replacement or refund is not automatic and will depend on the tracking information, delivery evidence, carrier investigation, and circumstances of the claim.

11. Late Delivery

Delivery dates are estimates unless African Pride Shop has confirmed a guaranteed delivery deadline in writing.

If an order has not arrived within 30 business days from the dispatch date, contact us so we can investigate the shipment.

A late shipment does not automatically qualify for a replacement or refund.

We will review:

• The tracking history;
• The carrier’s information;
• The delivery destination;
• Customs status;
• Any service interruption; and
• Any delivery deadline expressly confirmed by African Pride Shop in writing.

If African Pride Shop confirmed a specific delivery deadline in writing and the order fails to arrive by that deadline, we will review the available resolution based on the circumstances and applicable law.

Additional delivery information is available in our Shipping & Delivery Policy.

12. Incorrect Address Provided by the Customer

Customers are responsible for submitting a complete and deliverable shipping address.

An address-change request must be submitted within 48 hours of ordering.

Send the order number and complete corrected address to contact@africanpride.co.

We will make reasonable efforts to update an eligible request, but an address change cannot be guaranteed after an order enters fulfillment or is transferred to a carrier.

A free replacement or full refund is not automatically provided when an order is lost, delayed, returned, abandoned, or destroyed because the customer submitted an incorrect, incomplete, or undeliverable address.

Depending on whether the package or product can be recovered, an available resolution may include:

• Reshipment subject to additional shipping charges;
• A partial refund;
• Store credit; or
• A discount code.

13. Refused or Uncooperative Deliveries

A free replacement or automatic full refund is not provided when delivery fails because of:

• The customer refusing the package;
• The customer failing to collect the package;
• The recipient being unavailable after carrier attempts;
• Restricted access to the delivery location;
• Failure to respond to carrier requests;
• Unpaid customs duties, taxes, or import charges;
• Failure to provide customs documents; or
• Failure to cooperate with reasonable delivery or customs procedures.

Depending on whether the package and product can be recovered, African Pride Shop may provide one primary resolution, such as:

• Partial refund;
• Store credit;
• Discount code; or
• Reshipment subject to additional shipping, customs, or handling charges.

14. Physical Returns and Return Shipping Costs

A physical return is required only when African Pride Shop requests and authorizes it in writing.

When an authorized physical return is required, the product must generally be:

• Unworn, except for a brief fit check;
• Unwashed;
• Unaltered;
• Unused beyond a reasonable fit check;
• Returned with original tags attached, where applicable; and
• Packed in its original packaging where reasonably available.

If instructed to return a product:

1. Follow the instructions in the Return Authorization email.
2. Pack the product securely.
3. Display the Return Authorization number as instructed.
4. Use a trackable shipping service.
5. Ship the package within 7 days after receiving authorization, unless we provide another deadline.
6. Email the return tracking number to contact@africanpride.co.

If the return results from a verified African Pride Shop error, African Pride Shop will cover the authorized return-shipping cost.

For another approved return not caused by African Pride Shop, the customer may be responsible for return shipping, customs duties, taxes, brokerage fees, and carrier charges.

African Pride Shop does not charge restocking fees for approved returns.

Customers in the United States may be instructed to use the following warehouse only after receiving written authorization:

International customers must contact contact@africanpride.co before returning a product. International instructions may vary by country, product, and claim type.

15. How Claims Are Reviewed

To submit a claim, email contact@africanpride.co and provide:

• Your order number;
• Your full name and the email address used for the order;
• A clear description of the issue;
• A photograph showing the full product;
• A close-up photograph showing the affected area; and
• Other evidence reasonably required for the specific claim.

A shipping-label photograph is not required for print-quality or manufacturing-defect claims. It may be requested or helpful for a wrong-item claim, missing-item claim, or shipping-damage claim.

African Pride Shop will review the claim and send an approval or rejection decision by email within 2 business days after receiving the claim and required evidence.

If necessary information is missing, we may request additional evidence before completing the review.

If a replacement is approved, it will be submitted for production. Replacement processing and shipping times may be similar to those for a new order. A new tracking number will be sent after dispatch.

16. Refund Processing Time

If a refund is selected as the approved primary resolution, African Pride Shop will process the refund to the original payment method within 3–5 business days.

If an authorized physical return is required, the processing period begins after the returned product is received and inspected.

The appearance period is controlled by the payment provider, bank, or card issuer and is separate from African Pride Shop’s 3–5-business-day refund-processing period.

Further refund terms are available in our Return & Refund Policy.

17. Contact Information

For exchange, replacement, missing-item, damaged-product, wrong-size, personalization, or delivery claims, contact: