Privacy Policy

Last updated: June 30, 2026

This Privacy Policy describes how African Pride Shop, referred to as “we,” “us,” or “our,” operated by KONICUS LLC, collects, uses, and discloses your personal information when you visit, use, or make a purchase from www.africanpride.co (the “Services”).

By using our Services, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with this policy, please do not use our Services.

1. Personal Information We Collect

We collect personal information about you from various sources to provide and improve our Services. We categorize this information as follows:

A. Information You Provide Directly

• Contact & Profile Information: Your name, billing address, shipping address, email address, and phone number.
• Payment & Order Information: Products purchased, transaction history, order details, and partial payment details. Note: We do not store your full credit card information on our servers. Payment information is processed securely by trusted payment gateways such as PayPal, Shopify Payments, Stripe, or other available payment providers.
• Account Information: Login credentials, saved preferences, and wishlists if you create a customer account.
• Customer Support Communications: Any messages, photos, documents, or order-related information you share when contacting our support team.
• Email & SMS Consent Information: If you subscribe to email or SMS marketing, we may collect your email address, phone number, opt-in status, consent timestamp, source of consent, subscription preferences, and opt-out status.

B. Information We Collect Automatically

• Device & Network Information: Your IP address, browser type, operating system, device identifiers, general location information, and network information.
• Usage & Behavioral Data: Information about how you interact with our website, such as pages visited, time spent on the site, links clicked, products viewed, items added to your cart, checkout activity, and other website usage information.
• Cookies & Tracking Information: Information collected through cookies, pixels, tags, scripts, and similar technologies.

C. Information from Third Parties

We may obtain information about you from third parties, including logistics partners for tracking and delivery updates, payment processors for transaction verification, e-commerce service providers, customer support tools, marketing platforms, advertising partners, analytics providers, and fraud prevention services.

2. How We Use Your Information

We use your personal information for the primary purpose of operating our business and providing a smooth shopping experience. Specific uses include:

• To process transactions, fulfill orders, and arrange domestic or international shipping.
• To send transactional notifications such as order confirmations, shipping tracking, delivery updates, and refund updates.
• To provide customer support and handle inquiries, returns, refunds, replacements, cancellations, or order issues.
• To screen orders for potential risk, fraud, unauthorized activity, or illegal activity.
• To personalize your website experience and improve our products, services, website performance, and customer experience.
• To send promotional emails or SMS marketing messages only if you have explicitly opted in.
• To measure marketing performance, understand customer engagement, and improve advertising effectiveness.
• To comply with applicable laws, regulations, tax obligations, legal processes, and business recordkeeping requirements.

3. SMS Marketing, Text Messaging Consent, and Opt-Out

If you provide your phone number and opt in to receive SMS or text message marketing from African Pride Shop, we may send you promotional text messages, abandoned cart reminders, order-related updates, special offers, and other marketing or transactional messages where permitted by law.

Consent to receive SMS marketing messages is not a condition of purchase. Message frequency may vary. Message and data rates may apply depending on your mobile carrier and plan.

Text messaging originator opt-in data and consent, including SMS opt-in records, SMS consent status, phone numbers collected for SMS marketing, and related text messaging consent information, will not be sold, rented, shared, or disclosed to any third party for that third party’s own marketing purposes.

We may share SMS-related information only with service providers that help us operate our messaging program, such as SMS delivery platforms, e-commerce platforms, compliance tools, and customer support providers. These providers are authorized to use such information only to provide services to us and not for their own independent marketing purposes.

You may opt out of SMS marketing at any time by replying STOP to any text message you receive from us. After you send STOP, we may send a final confirmation message to confirm that you have been unsubscribed.

For help with SMS messages, you may reply HELP where supported or contact our support team at contact@africanpride.co .

4. Sharing of Information with Third Parties - Recipients & Purposes

We value your privacy and do not sell your personal information for money. However, certain privacy laws may define “sale,” “sharing,” or “targeted advertising” broadly to include some advertising, analytics, or retargeting activities. To provide our Services effectively, we may share data with the following categories of third-party partners for the purposes described below:

• E-commerce Platform - Shopify:
  Purpose: Our store is powered by Shopify. Shopify provides the e-commerce infrastructure used to host our online store, process checkout-related information, manage customer and order data, support store functionality, and provide a secure shopping experience. You can learn more about how Shopify processes consumer personal information by reviewing Shopify’s Consumer Privacy Policy: https://www.shopify.com/legal/privacy/consumers .
• Payment Processors - PayPal, Shopify Payments, Stripe, and Other Available Payment Providers:
  Purpose: To securely process checkout transactions, handle refunds, verify payments, and help prevent fraudulent activity.
• Fulfillment Partners & Shipping Carriers:
  Purpose: We may share your name, shipping address, phone number, order details, and delivery information with production partners, fulfillment providers, and shipping carriers such as USPS, FedEx, DHL, 4PX, YunExpress, SF Express, or other logistics partners to manufacture, package, and deliver your order.
• Marketing & Advertising Partners - Google, Meta/Facebook, TikTok, Pinterest, and Similar Platforms:
  Purpose: We may share limited website usage data, device identifiers, cookie data, and event data to measure ad performance, analyze website traffic, improve marketing campaigns, and serve relevant advertisements. Depending on your location, this may be considered “sharing” for cross-context behavioral advertising or “targeted advertising” under certain U.S. state privacy laws.
• Email & SMS Marketing Tools - Klaviyo, Mailchimp, or Similar Service Providers:
  Purpose: If you opt in, we may share your contact information and subscription preferences with email or SMS service providers to send newsletters, abandoned cart reminders, promotional offers, and customer communications. These service providers are authorized to use such information only to provide services to us and not for their own independent marketing purposes.
• Customer Review Platforms - Loox, Judge.me, or Similar Review Tools:
  Purpose: We may share order details to send review request emails and collect verified customer feedback.
• Customer Support Tools - Zendesk, Gorgias, Freshdesk, or Similar Support Platforms:
  Purpose: To centralize, manage, and resolve customer service inquiries, returns, refunds, and order issues.
• Analytics and Website Performance Tools:
  Purpose: To understand website performance, customer behavior, site errors, conversion trends, and user experience.
• Fraud Prevention, Security, and Risk Screening Providers:
  Purpose: To detect suspicious transactions, prevent fraud, protect our Services, and maintain account and payment security.
• Legal, Compliance, and Safety Authorities:
  Purpose: To comply with applicable laws, respond to subpoenas, court orders, search warrants, lawful requests, enforce our policies, protect our rights, prevent fraud, and protect the safety of our users or others.

5. Cookie Policy and Tracking Technologies

Our website uses cookies, small text files downloaded to your device, and similar technologies such as web beacons, pixels, tags, scripts, and analytics tools. We use these technologies to operate and improve our store.

• Strictly Necessary Cookies: Essential for the website to function, such as keeping items in your shopping cart, enabling secure checkout, supporting account login, and protecting against fraud.
• Performance & Analytics Cookies: Help us understand how visitors interact with the site by collecting and reporting information about website usage and performance.
• Targeting/Advertising Cookies: Used to measure advertising performance, support retargeting, and display more relevant ads across websites and platforms.

Your Cookie Choices & Opt-Out: You can choose to accept or decline cookies through your browser settings. However, disabling strictly necessary cookies may affect the functionality of our website. To opt out of interest-based advertising, you may visit the Digital Advertising Alliance’s opt-out portal at http://optout.aboutads.info/ .

Depending on your location, you may also have the right to opt out of targeted advertising, sale, or sharing of personal information as described in the “U.S. State Privacy Rights” section below.

6. U.S. State Privacy Rights - California, Colorado, and Other Applicable States

If you are a resident of California, Colorado, or another U.S. state with applicable consumer privacy laws, you may have certain rights regarding your personal information. These rights may include:

• Right to Know / Access: You may request information about the categories and specific pieces of personal information we collect, use, disclose, sell, or share.
• Right to Delete: You may request that we delete personal information we have collected from you, subject to certain legal, tax, security, fraud prevention, and operational exceptions.
• Right to Correct: You may request that we correct inaccurate personal information we maintain about you.
• Right to Data Portability: You may request a copy of your personal information in a portable format, where technically feasible.
• Right to Opt Out of Sale or Sharing: You may request that we do not sell or share your personal information, including sharing for cross-context behavioral advertising or targeted advertising where applicable.
• Right to Opt Out of Targeted Advertising: You may opt out of the processing of personal information for targeted advertising where this right applies.
• Right to Limit Use of Sensitive Personal Information: Where applicable, you may request limits on certain uses and disclosures of sensitive personal information.
• Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights.
• Right to Appeal: Where required by applicable law, including Colorado privacy law, you may appeal our decision if we deny your privacy request.

Do Not Sell or Share My Personal Information

African Pride Shop does not sell your personal information for money. However, some advertising, analytics, retargeting, or tracking activities may be considered “selling,” “sharing,” or “targeted advertising” under certain U.S. state privacy laws.

To submit a “Do Not Sell or Share My Personal Information” request, please contact us at contact@africanpride.co with the subject line “Do Not Sell or Share My Personal Information”.

Please include the email address associated with your order or account so we can verify and process your request. We may need to request additional information to verify your identity before completing your request.

Authorized Agents

Where permitted by applicable law, you may designate an authorized agent to submit a privacy request on your behalf. We may require proof that the agent has authority to act on your behalf and may also require you to verify your identity directly with us.

Global Privacy Control

Where required by applicable law and technically supported, we will make reasonable efforts to recognize browser-based opt-out preference signals, such as Global Privacy Control, as a request to opt out of sale, sharing, or targeted advertising for the browser or device that sends the signal.

7. European Privacy Rights - GDPR / UK GDPR

If you are a resident of the European Economic Area (EEA) or the United Kingdom (UK), your personal data may be processed under lawful bases such as contract performance, legitimate business interests, legal obligations, and your consent. Under the GDPR or UK GDPR, you may have the following rights regarding your personal information:

• Right of Access: You can request a copy of the personal data we hold about you.
• Right to Rectification: You can request that we correct inaccurate or incomplete data.
• Right to Erasure - Right to be Forgotten: You can request that we delete your personal information, subject to certain legal exceptions.
• Right to Restrict Processing: You can ask us to pause the processing of your data.
• Right to Data Portability: You can request the transfer of your data to another organization.
• Right to Object: You can object to our processing of your data, particularly for direct marketing purposes.
• Right to Withdraw Consent: Where we rely on consent, you may withdraw your consent at any time.

To exercise any of these rights, please contact us at contact@africanpride.co .

8. Data Retention and Security

We retain personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, including processing orders, maintaining customer accounts, providing support, complying with legal and tax obligations, preventing fraud, resolving disputes, enforcing our agreements, and maintaining business records.

We use reasonable technical, administrative, and organizational safeguards designed to protect your personal information, including SSL encryption and security practices provided by our e-commerce and payment service providers. However, no method of transmission over the Internet or electronic storage can be guaranteed as 100% secure.

9. International Data Transfers

As a global e-commerce business, your information may be transferred to, stored, and processed in countries outside of your region, including the United States, Canada, and other countries where our service providers or partners operate.

Where required by applicable law, we rely on recognized legal mechanisms or contractual protections designed to help protect your personal information when it is transferred internationally.

10. Children's Privacy

Our Services are not intended for individuals under the age of 16. We do not knowingly collect personal information from children. If you are a parent or guardian and believe that your child has provided us with personal data, please contact us so we can take appropriate steps to delete such information.

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect operational, legal, regulatory, or business changes. Significant updates will be posted on this page with a revised “Last updated” date.

12. Contact Information

If you have any questions about this Privacy Policy, our data practices, SMS opt-out, cookie choices, or wish to exercise your privacy rights, please contact us: